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Introduction to web analytics for on-line cultural heritage collections| Free
18th Apr 2018 : 10:00 AM - 11:30 AM
This webinar is organised in collaboration with the IMPACT Centre of Competence.
The aim of this webinar is to introduce usage of web analytics tools (like Google Analytics) in the context of cultural heritage collections. During the webinar basic possibilities of such tools will be presented with special focus on usage scenarios related to websites that make cultural heritage collections available on-line. Beside the general introduction to web analytics and presentation of functionality of such tools, the webinar will also include some guidelines related to extraction of basic metrics, that can be used as performance indicators (KPIs) in the process of development of on-line services. The webinar will also provide overview of basic data segmentation techniques, allowing to add more context to analyzed data.
Marcin Werla, Head of Digital Libraries and Knowledge Platforms Department at PSNC.
Marcin Werla (M), M.Sc. in Computer Science, graduate of post-diploma studies in Project Management and in Service Design. Since 2002 working in PSNC, in the domain of digital libraries. Since 2014 Head of Digital Libraries and Knowledge Platforms Department (PSNC Network Services Division). Participant of several national and international research and development projects. Co-author of tens of research papers. Steering Committee member of the International Conference on Theory and Practice of Digital Libraries. Responsible for digital library products and services such as DInGO toolset, LoCloud Collections and Polish Federation of Digital Libraries. Closely cooperates with Europeana Foundation, Council Member of the Europeana Network Association. His professional interests include architecture of IT systems, aggregation and integration of heterogeneous distributed information resources, digital objects long term preservation and access, usage of cloud technologies in the public sector, management of software products and service design.
Date and time
Wednesday 18 April 2018 at 10:00 BST | 11:00 CEST
The webinar will last approximately 1-1.5 hours.
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